Communciations Sepcialist 2 Web Content Mgr

Bemidji State University (BSU) and Northwest Technical College (NTC) invite applicants to join our Office of Communications and Marketing (OCM) team as a Web Content Manager. This position is responsible for managing the institutional presences of both BSU and NTC through various digital channels, including but not limited to the website, mobile applications and new technologies that may emerge in the future. This position manages content on both the BemidjiState.edu and NTCMN.edu networks of websites and will ensure that target audiences are able to successfully discover, navigate and engage with the sites and their content, and are then able to successfully complete intended actions.
 
The Web Content Manager will lead governance and tactical teams focused on website operations for both campuses; these teams will establish strategies for both networks of websites and holistically establish priorities and parameters for projects and content requests and consider legal topics such as policy and compliance issues. In doing so, this position will work with a wide variety of personalities and lead multiple work groups across both campuses.

The Web Content Manager will ensure that the unique brand identities for both the university and college are reinforced through their respective digital channels. At times, this position will also lead a specialized group of communications & marketing student workers who are empowered to create, organize, edit and distribute digital content on sites for both institutions, and will provide support for creating and distributing website content on behalf of faculty, staff and administrators at both campuses.
 
This position requires strong communication and writing skills, experience with content management systems and use of analytics and metrics data for strategic marketing purposes. This position will develop and implement web strategies that ensure BSU and NTC’s websites and other digital channels successfully convey the institutions’ messages to their various target audiences. In pursuit of these goals, this position must manage projects, conduct usability and research studies, and guide conversations that ensure web architecture and design is appropriately serving strategic marketing and communication goals
 
Responsibilities of the Web Content Manager include:  

• Web Content Manager.
  • Maintaining website content for BSU and NTC. This includes planning, preparing, posting and maintaining content on institutional websites, with particular emphasis on externally focused marketing information. Collaborating with internal staff and/or third-party vendors to create or curate needed content such as photos, video, audio, graphics, illustrations, animations, or other similar content. Percent of Time: 40%

• Data, Analytics, Accessibility and Compliance.
  • Acting as the OCM team lead for web analytics, quality control and search engine optimization. Guiding the team by applying knowledge of communication principles. Obtaining, organizing and distributing data regarding web traffic and site navigation from Google Analytics and/or other tools. Managing web governance and tactical teams, ensuring that institutional web sites, their content, and other digital marketing content is in compliance with college, university, Minnesota State system, state of Minnesota and/or federal guidelines, laws, policies or procedures related to digital content, including Americans with Disabilities Act compliance. Percent of Time: 30%

• Web Content Team Leadership and Project Management.
  • Recruiting, managing and directing work activities of website content team student workers. Assigning and supervising work related to day-to-day content edits for both institutional websites, and developing and managing programs for regular, systematic reviews of site content. Partnering with Information Technology Services web team, as necessary. Percent of Time: 20%

• Professional Development.
  • Participating in professional development and continuous improvement activities by attending conferences or web development related certifications and trainings. Staying current on trends in content management and higher education website design by reviewing trade publications, software, and hardware documentation, e-mails, newsletters, or other relevant publications. Percent of Time: 5%

• Related Functions.
  • Other duties as assigned. Percent of Time:  5% 

• Two (2) years of experience in Communications, Marketing, Web Design, Writing, Project Management, or related field.
• Demonstrated ability to use gathered assets including written copy, audio, video, photos and/or other graphics to develop engaging and informative multimedia website content.
• Proficiency with web content management systems such as WordPress.
• Knowledge and Experience in developing and managing workflows and quality control processes in a content management system.
• Knowledge and Experience in web analytics – including but not limited to Google Analytics.
• Knowledge and Experience with user-oriented/UX design, including usability, user research, and accessibility. 

• Web content management experience in a higher education setting.
• Project management experience in a real-world setting, particularly on comprehensive website design projects.
• Experience developing websites using user-centered design principles, responsive design techniques, and client-side user interface development.
• Proficiency using computer software suites such as Microsoft Office 365 and Adobe Creative Suite.
• Certifications and/or specialized training in web accessibility.
• A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.